GAP Logo

Gap recently changed its logo in the US at a cost of zillions, only to change it back a week later, after they received lots of criticism via Facebook and Twitter.

This apparently demonstrates the ever increasing power of social media to give a voice to the masses, which will force large companies to become increasingly transparent blah, blah, blah...

But does it really show that, or does it simply demonstrate how a small group of tech savvy people can hijack social media for their own ends? Did the average Gap shopper really care enough to post their criticism on Facebook or was the company just taken for a ride by four college kids from MIT?