Units of measurement are the ground rock of Science. They have to be clear and unambiguous, precisely defined at great trouble and expense, so that when you refer to a mass of 1 kilogram, I understand exactly what you mean and can reproduce your experiment accurately.
The Unit of Length is the Metre, (defined in terms of the speed of light); the Unit of Electrical Current is the Amp (equal to a certain number of electrons passing a point in one second) and to measure Stupidity, we use the Ashley. (Just as the Ohm was named after Mr Ohm, so the Ashley took its name from a particularly foolish pupil at St. Thickchilds School)
Shouting out during a lesson demonstrates wisdom of 2 Ashley.
Scribbling your own name on your desk is generally held to be around 4 Ashley.
Pretending to be your father when the school secretary phones home to ask why you are truanting and then falling for a simple trick question is conduct of 8 Ashley.
The Institute of Scientific Measurement are the arbiters of all Scientific Units. They are based in Paris and are currently considering whether to adopt the Ashley as an International Standard Unit, along with the Kyle, which is equivalent to a force of 10 Ashley.