Friday, June 28, 2013

Death of the High Street

The following story neatly illustrates how most traditional High Street shopping chains deserve to go under, as they don't try to offer something that the Internet cannot.

A friend of mine wished to buy some road cycling shoes and as her city had two large cycling chains, Evans and Edinburgh Cycles, she imagined that the task would be a doddle.

Instead she described it as a wasted afternoon of total frustration. Hardly any staff and no shoes in her size. (No she doesn't have size 13 feet, she's a very average six). Both shops made vague offers that they might be able to get some by Wednesday or Friday but couldn't guarantee it because they have to go via central depot- it's the way the ordering system is set up... blah, blah blah.

Believe it or not, they both wanted her to put down a deposit before they would order the shoes in her size! I can't think of a better way to put customers off, but apparently that's their policy.

Instead she simply went home and later ordered half a dozen pairs from the internet shop 'Wiggle', which arrived two days later, (with the brilliant option of having them delivered to a local newsagent). She tried them all on without having to drive anywhere, kept one pair and simply returned the others via the same newsagent for no charge.

I'm not getting paid anything by Wiggle, but which business do you think deserves to survive?

1 comment:

Andy said...

Wiggle indeed is fantastic, and quite a nice British success story at that... But I suspect half her problem was being a woman. The nerdy cycle shop staff I meet seem to fall apart when my wife tries to buy anything at an otherwise pretty decent LBS.