I'm usually the first to slate any new initiative but giving out Free Cookbooks sounds like a good idea. Mind you after thinking about it for a few minutes the following points occurred to me:
1) You can eat as healthily as you like but if you get through six meals a day, never leave the sofa and think that 'exercise' only goes with 'book'; then you will still end up huge.
2) In the 21st century shouldn't it be a website rather than a book? Printing books involves cutting down lots of trees which could otherwise go into my wood burning stove.
3) We need to target the parents, especially the thick ones. After all, they are the ones stuffing their offspring with Fried Chicken Dinosaurs, Monster Munch crisps and luminous fizzy drinks
4) Can't we just muzzle the fat kids?